Intelligence
Fisker Automotive Hosts Largest Gathering of Karma Owners
2012-08-30 14:31

Customers of highest-volume Fisker retailer participate in first Karma owner appreciation day.

Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range (EVer™), for the first time hosted owners of its Karma sedan at the company’s global headquarters in Anaheim, CA over the weekend, during an owner appreciation day organized in cooperation with the world’s highest-volume Fisker retailer.

Fisker of Orange County, part of the Shelly Automotive Group in Southern California, has sold almost 100 Karma models since the high style, environmentally conscious car went on sale in December 2011. The Fisker Karma is the world’s first luxury Electric Vehicle with extended range. The Karma combines the power and efficiency of electric drive with the range and freedom of a gasoline engine, something no other car in its class can do.

Karma owners from all over Southern California gathered Sunday – one driving 150 miles from Bakersfield -- to start their day at the retailer’s showroom in Irvine, where Henrik Fisker himself was ready to greet them, along with Richard Beattie, Chief Commercial Officer at Fisker Automotive, and Marcelo Sandoval, Sales Manager at Fisker of Orange County.

After a light breakfast the group set out in a 28-car caravan to Anaheim to tour the forward-thinking company’s design studios, but not before driving along the Pacific Coast Highway and making a stop in scenic Newport Beach.

At Fisker headquarters they were greeted by Alex Klatt, Vice President of Global Design, who showed them how the Karma came to be, answered their questions and gave them an exclusive look at future product.

Range anxiety was non-existent, even as each made their way home after a catered lunch.

“This is the first formal Fisker owner event and we hope to have many more,” said Henrik Fisker, Executive Chairman and Co-founder of Fisker Automotive. “Our team has worked hard to make Fisker the first to bring a car like the Karma to market. It was exciting to meet so many who share our vision of environmentally conscious cars that don’t sacrifice power, style or performance.”

Ross Larson from San Diego is an early Karma depositor and now an owner. “This was a fantastic event,” he said. “As one of the first depositors I feel completely justified in buying my Karma, especially after meeting all the other owners and the Fisker team. The Karma is the only car that gives our family the luxury and style we can be proud of and removes us from being tied to the price of gas, which always seems to be going up.”

“Southern Californians recognize the value of a car that perfectly fits their lifestyles,” said Marcelo Sandoval, sales manager at Fisker of Orange County. “Everything about the Karma, from the solar panel roof to the Fisker logo of a sunset over the Pacific Ocean, represents the lifestyle we love so much.” Sandoval was instrumental in organizing the event and bringing so many owners together.

 
Tags:North America green energy
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