Mitsubishi Motors Corporation (MMC) will enter the i-MiEV Prototype in the 2012 edition (July 8) of the legendary Pikes Peak International Hill Climb held annually in Coloradoin the United States. The i-MiEV Prototype is a prototype based on MMC's all-electric i-MiEV model, the first 100% electric vehicle (EV) to go into mass production and is already on the road in Japan, Europe and North America, with plans to expand to other markets.

The i-MiEV Prototype is to be driven by Hiroshi Masuoka, in many parts of the world known as a legendary race driver whom during the course of decades of racing success took on the brutal Dakar Rally 21 times, winning it consecutively in 2002 and 2003, driving Mitsubishi Pajero and Pajero Evolution models respectively.

The i-MiEV Prototype will use the same EV components as the current production i-MiEV. MMC will use the data obtained through its participation in the event to enhance the durability and reliability of pure EVs and plug-in hybrid EVs which it will be bringing to market in the near future.

In addition to MMC's participation in the race, engineers from MMC's development division as well as from its partner manufacturers of batteries, motors and other EV components will be sent to the event to collaborate closer on the sharing of technology and knowhow for the purpose of further boosting MMC's EV development capabilities.

*The Pikes Peak International Hill Climb is an annual automobile and motorcycle hill climb to the 4,300 meter summit of Pikes Peak in Colorado with entrants covering an elevation difference of almost 1,500 meters. First run in 1916 the hill climb is one of the oldest motor sport races in America. Atmospheric pressure, temperature, weather and other conditions vary significantly between the start and finish and this requires optimum tuning to ensure the vehicles produce their maximum performance all the way up.