NRG Energy, Inc. (NYSE: NRG) has completed its previously announced acquisition of Energy Plus Holdings LLC, adding a unique and compelling sales channel to the Company’s retail portfolio.

“Through Energy Plus, NRG’s retail business now has the exclusive loyalty program partnerships, marketing partnerships and direct marketing expertise that enable us to offer a unique value proposition to potential retail electricity customers,” said David Crane, NRG President and Chief Executive Officer.

Energy Plus currently serves more than 180,000 customers, principally in New York, Connecticut, Pennsylvania, New Jersey, Maryland and Illinois. Energy Plus also sells electricity to retail customers in Texas and natural gas in New York and New Jersey.

Energy Plus has been one of the fastest-growing energy companies in the United States since it was founded in 2007, driven by its successful rewards programs offered through the company’s rapidly growing network of almost 100 industry-leading partners and associations.