Prius is the World’s Most Successful Hybrid Vehicle

Al-Futtaim Motors, UAE Toyota Distributor, Supports Abu Dhabi Sustainability Week as ‘Official Sustainable Transport Partner’

Visitors to this year’s World Future Energy Summit (WFES) and co-located events could drive away a brand new Toyota Prius, the world’s most popular environmentally-friendly car from Al-Futtaim Motors, exclusive distributor of Toyota and Lexus in the UAE and official sustainable transport partner of Abu Dhabi Sustainability Week (ADSW).

Attendees of the event, the Middle East’s largest exhibition and conference dedicated to sustainability, will automatically enter the draw to win a Toyota Prius, as part of a focus on the future of mobility in a dedicated Sustainable Transport zone.

The competition is part of a community effort to raise awareness of the importance of conserving natural resources. Other prizes will also be available to win, simply by registering as a visitor at www.worldfutureenergysummit and attending WFES in person.

The Toyota Prius was the world’s first mass-produced hybrid car when launched in 1997. With more than 3.5 million satisfied customers who have put their faith in the car, Prius is the world’s most successful hybrid vehicle, bringing ground-breaking environmental performance along with a striking new design, in addition to a fun-to-drive spirit that promises to appeal to eco-conscious customers as well as driving enthusiasts. Now in its fourth generation, the Prius has proven the potential for ‘green’ motoring.

“Sustainable transport is an important element of WFES with the return of the Sustainable Transport zone for 2017, and for 20 years the Toyota Prius has led the way forward towards a cleaner future,” said Naji El Haddad, Group Event Director at Reed Exhibitions, which organises WFES in partnership with Masdar. “We thank Al-Futtaim Motors for their support, and for offering this prize as part of the 10th edition of WFES.”

“As the leader in sustainable motoring in the UAE, Al-Futtaim Motors has been working relentlessly to help accelerate the shift towards green mobility in the country,” said Saud Abbasi, Managing Director of Toyota, at Al-Futtaim Motors. “The Toyota Prius which we introduced for the first time last year to the UAE, like Toyota’s other hybrid vehicles, offers an immediate solution to the question of sustainable mobility, as it requires no infrastructural development, no external charging and no changes in the driver’s behavior, fast-tracking towards the country’s sustainability goals.”

Al-Futtaim Motors will display the Prius alongside other Toyota and Lexus hybrid vehicles at the show, with the carmaker now offering hybrid and other environmentally friendly technologies across both the Toyota and Lexus brands.

The 2016 World Future Energy Summit WFES saw the launch of the first dedicated Sustainable Transport zone, a forum for regional and international manufacturers and distributors to discuss the latest developments and generate new business opportunities. Sustainable Transport offers a platform for unlocking new business opportunities through the showcasing of technology, products and future concepts.

WFES is hosted by Masdar as part of Abu Dhabi Sustainability Week. The event runs from 16 to 19 January at Abu Dhabi National Exhibition Centre (ADNEC).