Recently, TCL Solar, a subsidiary of TCL Zhonghuan, announced that it has officially joined the Middle East Solar Industry Association (MESIA), marking an important step forward in the company’s localized expansion across the Middle East and North Africa (MENA) photovoltaic market.

The Middle East Solar Industry Association (MESIA) is a highly influential solar industry organization in the region. Its members include government agencies, power utilities, project developers, financial institutions, and advanced technology providers, and it plays a key role in policy dialogue, the formulation of industry standards, and cross-sector collaboration.

By becoming a member of MESIA, TCL Solar will participate in industry exchanges and policy discussions related to the regional solar sector. This will further strengthen its engagement with stakeholders across the local value chain and enhance its ability to understand and respond to development trends in the Middle East photovoltaic market.

At present, the Middle East is accelerating its energy transition by leveraging abundant solar resources and advancing decarbonization strategies. Large-scale photovoltaic power plant projects and renewable energy plans continue to drive strong market demand across the region.

Through the MESIA platform, TCL Solar aims to engage more actively in technical exchanges and cooperation with local partners, with a focus on delivering customized products and reliable services that are better suited to the Middle East’s high temperatures, strong solar irradiation, and desert climate conditions.

Source：EnergyTrend