Recently, Longi Green Energy and JW SEZ Group, Pakistan's leading integrated product solutions provider, formally signed a strategic cooperation agreement. This partnership not only represents a significant practice in leveraging complementary resources but also targets the vast potential of Pakistan's residential solar-storage market. Currently, Pakistan faces challenges of unstable power supply and high dependence on traditional energy sources. While demand for household green electricity is urgent, market penetration remains low. Leveraging this partnership as an opportunity, both parties will focus on the Pakistani market to jointly promote the LONGi eHome series—integrated photovoltaic-storage solutions tailored for residential users. This initiative aims to accelerate the adoption of household green electricity in the region, bridge the electricity gap, and simultaneously open up new prospects for the local household photovoltaic-storage market.
The conclusion of this partnership marks a key milestone in LONGi's strategic expansion into Pakistan's residential solar-storage market and serves as a crucial breakthrough for entering regional markets. Under the agreement, JW SEZ Group will act as LONGi's core market partner in the region, assuming full responsibility for the localized promotion, sales, and after-sales service of LONGi's eHome series products.
Addressing the pain points of the Pakistani market, both parties will develop targeted expansion strategies: Leveraging JW SEZ Group's extensive channel network cultivated through decades of local operations, they can rapidly cover major Pakistani cities and lower-tier markets, solving the challenge of product accessibility. With its vast consumer customer base and localized service capabilities, JW SEZ Group can precisely match household user needs, reducing market education costs. Simultaneously, LONGi will leverage its leading product technology and mature solutions. Through the high stability and cost-effectiveness of LONGi eHome, it will dispel local users' misconceptions about green energy products being “low value-for-money” or “complicated to operate,” laying a solid foundation for market expansion from the product side. Driven by this dual-pronged approach of “channels + products,” both parties will effectively break down barriers to development in Pakistan's residential solar-storage market and accelerate market penetration.
As the core vehicle for entering this market, the LONGi eHome solution integrates high-efficiency photovoltaic modules, inverters, smart energy storage systems, and energy management technology. It not only meets diverse household needs such as daily electricity consumption, backup power, and energy savings, but is also optimized for the Pakistani market. Offering multiple product tiers, it accommodates the budgets of households across different income levels. Exceptional safety and reliability ensure resilience against complex local climatic conditions, while intelligent features lower user operation barriers. This “tailored” product design grants LONGi eHome formidable competitiveness in the local market, positioning it as the “key weapon” for market penetration. Through promoting this product, both parties will tangibly enable more Pakistani households to experience the convenience and affordability of green electricity. Leveraging the “word-of-mouth effect,” they will further unlock regional market potential and drive the large-scale adoption of residential solar-storage systems.
With this signing as a starting point, both parties plan to build upon their existing collaboration and continuously deepen market expansion efforts. They will engage in comprehensive cooperation across market education, channel empowerment, and after-sales service, jointly cultivating a healthy household solar-storage ecosystem. This initiative will not only deliver clean, autonomous, and efficient energy experiences to more households but also contribute positively to the global zero-carbon vision.
Source：https://mp.weixin.qq.com/s/x5y3P-P6VXemmrBsuzdJIQ?scene=1&click_id=25
