Fisker, the world’s first environmentally-responsible luxury car made its official Middle East appearance last night as Trading Enterprises and Fisker Automotive leadership unveiled the award-winning Karma sedan in front of global and regional media at Al Badia Golf Club, Dubai Festival City.

Senior management from Al-Futtaim and Fisker Automotive pulled the wraps off the world’s first high performance electric luxury vehicle, making the privately held Dubai-based business group exclusive partner in the GCC and MENA regions.

The launch was attended by Henrik Fisker, Co-Founder and Executive Chairman at Fisker Automotive, Barny Koehler, Co-Founder and CEO of Europe and Middle East, Fisker Automotive, Len Hunt, President – Automotive, Al-Futtaim Group, Colin Cordery, Managing Director, Trading Enterprises and other senior management from Al-Futtaim.

Trading Enterprises will distribute Fisker automobiles exclusively in the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and the Levant. The region’s first Fisker showroom will open in Dubai Festival City’s automotive park before the end of the year. Depending on the chosen interior trims, accessories and paint combinations, the Fisker Karma will retail in the UAE for between AED500,000 and AED600,000.

Colin Cordery, Managing Director, Trading Enterprises said: “We are familiar with first-class automotive brands and understand the need to offer premium customers a technologically advanced vehicle that respects the environment.

“Fisker offers an environmental alternative to traditional luxury vehicles and we are well placed and proud to partner with Fisker and support their vision of delivering uncompromised, responsible luxury to this part of the world. Al-Futtaim has built strength and credibility in delivering great customer experience and this latest partnership with Fisker automobiles further reiterates our position as the region’s number one dealer of the finest automotive brands.”

Henrik Fisker, Co-Founder and Executive Chairman at Fisker Automotive said: “Today is a proud moment for the Fisker brand as it is the start of our journey in the Middle East. We could not have found a better business house than Al-Futtaim Group to partner us. Al-Futtaim is one of the strongest players in the automotive segment with proven capabilities in customer engagement, high standards of after-sales service, network of showrooms and parts distribution centers. We are honored to have a partner with such strong legacy.”