Toyota is offering a new accessory package for the 2011 Prius. The Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

In response to peak demand on hybrid car, PLUS adds sporty looks plus performance handling. Toyota says that PLUS is an evolution of hybrid design, which focuses on energy efficiency with aggressive styling and performance handling. Also, it includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining fuel efficiency.

The performance side of the PLUS package delivers excellent traction and handling without sacrificing fuel efficiency.  The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Ordering for the limited production 2011 Prius PLUS Performance Package will begin in July.